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Intangible Assets and Goodwill

9 Months Ended

Sep. 30, 2025

Note 4 – Intangible Assets and Goodwill

The following is a schedule of intangible assets and goodwill as of September 30, 2025:

	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization

Customer list, Google	20 years	$	8,820,000	$	(5,990,250	)	$	2,829,750	$	330,750
Customer list, ReTargeter	5 years		1,931,250		(1,931,250	)		—		—
Brand name, ReTargeter	5 years		643,750		(643,750	)		—		—
Customer relationships	20 years		570,000		(247,000	)		323,000		21,376
Trade names, web properties (1)	-		390,000		—			390,000		—
Intangible assets classified as long-term		$	12,355,000	$	(8,812,250	)	$	3,542,750	$	352,126

Goodwill, total	-	$	9,853,342	$	—		$	9,853,342	$	—

(1)

The trade names related to our web properties have an indefinite life, and as such are not amortized.

Amortization expense over the next five years and thereafter is as follows:

2025 (remainder of year)	$	117,375
2026		469,500
2027		469,500
2028		469,500
2029		469,500
Thereafter		1,157,375
Total	$	3,152,750

The following is a schedule of intangible assets and goodwill as of December 31, 2024 and amortization expense for the nine-month period ended September 30, 2024:

	Term		Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-Date Amortization

Customer list, Google	20 years		$	8,820,000	$	(5,659,500	)	$	3,160,500	$	330,750
Customer list, ReTargeter	5 years			1,931,250		(1,931,250	)		—		225,313
Brand name, ReTargeter	5 years			643,750		(643,750	)		—		75,104
Customer relationships	20 years			570,000		(225,625	)		344,375		21,376
Trade names, web properties		-		390,000		—			390,000		—
Intangible assets classified as long-term			$	12,355,000	$	(8,460,125	)	$	3,894,875	$	652,543

Goodwill, total			$	9,853,342	$	—		$	9,853,342	$	—