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Segment Reporting (Tables)

9 Months Ended

Sep. 30, 2025

Segment Reporting

Schedule of segment expenses

		For the Nine Months Ended September 30,
		2025				2024
Revenue		$	71,949,937			$	57,603,935
Cost of Revenue			17,199,909			$	7,599,872
Marketing		$	45,026,458			$	42,540,355
Professional Fees			1,532,180			$	1,385,295
IT Costs		$	948,557			$	936,127
Provision (reversal of provision) for bad debts		$	4,455			$	(1,454,533	)
Depreciation and Amortization		$	1,703,043			$	1,999,513
Other		$	1,072,930			$	968,760
Compensation		$	9,945,452			$	9,362,474
Segment Operating Profit (Loss)		$	(5,483,047	)		$	(5,733,928	)

X

- References

No definition available.

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-25

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-22

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-30

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