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CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited) - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited)        
Net revenue $ 22,570,572 $ 22,371,153 $ 71,949,937 $ 57,603,935
Cost of revenue 6,002,423 2,594,642 17,199,909 7,599,872
Gross profit 16,568,149 19,776,511 54,750,028 50,004,063
Operating expenses        
Marketing costs 13,375,136 17,006,131 45,026,458 42,540,355
Compensation 3,145,125 3,106,384 9,945,452 9,362,474
General and administrative 1,717,591 1,607,258 5,261,165 3,835,162
Total operating expenses 18,237,852 21,719,773 60,233,075 55,737,991
Operating loss (1,669,703) (1,943,262) (5,483,047) (5,733,928)
Financing expense, net (113,633) (101,031) (159,259) (163,862)
Other income 48,124 0 1,148,686 0
Income tax expense (5,352) 0 (8,028) (5,352)
Net loss $ (1,740,564) $ (2,044,293) $ (4,501,648) $ (5,903,142)
Per common share data Basic and diluted:        
Net loss per share $ (0.12) $ (0.15) $ (0.31) $ (0.42)
Weighted average shares        
Basic 14,558,109 14,045,484 14,427,877 13,979,118
Diluted 14,558,109 14,045,484 14,427,877 13,979,118