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CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited) (USD $) In Thousands, except Share data, unless otherwise specified	3 Months Ended		9 Months Ended
	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2011	Dec. 31, 2010
Income Statement [Abstract]
Sales	$ 50,523	$ 45,118	$ 182,326	$ 180,732
Cost of sales	33,369	28,193	121,128	114,251
Gross profit	17,154	16,925	61,198	66,481
Operating expenses:
General and administrative	5,244	5,096	16,952	17,017
Advertising	5,449	4,444	23,453	21,859
Depreciation	359	358	1,046	1,023
Total operating expenses	11,052	9,898	41,451	39,899
Income from operations	6,102	7,027	19,747	26,582
Other income (expense):
Interest income, net	70	98	228	265
Other, net	(1)	(144)	62	(111)
Total other income (expense)	69	(46)	290	154
Income before provision for income taxes	6,171	6,981	20,037	26,736
Provision for income taxes	2,273	2,459	7,372	10,011
Net income	$ 3,898	$ 4,522	$ 12,665	$ 16,725
Net income per common share:
Basic	$ 0.19	$ 0.20	$ 0.61	$ 0.74
Diluted	$ 0.19	$ 0.20	$ 0.61	$ 0.74
Weighted average number of common shares outstanding:
Basic	20,082	22,506	20,788	22,614
Diluted	20,180	22,655	20,886	22,755
Cash dividends declared per common share	$ 0.125	$ 0.125	$ 0.375	$ 0.350

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