CONDENSED CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME (Unaudited) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended
Jun. 30, 2012	Jun. 30, 2011
Income Statement [Abstract]
Sales	$ 68,955	$ 73,578
Cost of sales	46,651	49,468
Gross profit	22,304	24,110
Operating expenses:
General and administrative	5,922	6,104
Advertising	9,850	10,100
Depreciation	328	341
Total operating expenses	16,100	16,545
Income from operations	6,204	7,565
Other income (expense):
Interest income, net	59	86
Other, net		(1)
Total other income	59	85
Income before provision for income taxes	6,263	7,650
Provision for income taxes	2,311	2,813
Net income	3,952	4,837
Net income per common share:
Basic (in dollars per share)	$ 0.20	$ 0.22
Diluted (in dollars per share)	$ 0.20	$ 0.22
Weighted average number of common shares outstanding:
Basic (in shares)	20,119	21,648
Diluted (in shares)	20,245	21,767
Comprehensive income	$ 3,961	$ 4,930
Cash dividends declared per common share (in dollars per share)	$ 0.150	$ 0.125

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 720

-SubTopic 35

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Statement of Position (SOP)

-Number 93-7

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.