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CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Unaudited) - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended
Jun. 30, 2015
Jun. 30, 2014
Income Statement [Abstract]    
Sales $ 71,634 $ 72,541
Cost of sales 48,668 48,769
Gross profit 22,966 23,772
Operating expenses:    
General and administrative 5,799 5,875
Advertising 7,885 9,896
Depreciation 191 163
Total operating expenses 13,875 15,934
Income from operations 9,091 7,838
Other income (expense):    
Interest income, net 50 44
Other, net (4) 9
Total other income 46 53
Income before provision for income taxes 9,137 7,891
Provision for income taxes 3,380 2,918
Net income 5,757 4,973
Net change in unrealized gain (loss) on short term investments (35) 8
Comprehensive income $ 5,722 $ 4,981
Net income per common share:    
Basic (in dollars per share) $ 0.29 $ 0.25
Diluted (in dollars per share) $ 0.29 $ 0.25
Weighted average number of common shares outstanding:    
Basic (in shares) 20,074 19,961
Diluted (in shares) 20,198 20,092
Cash dividends declared per common share (in dollars per share) $ 0.18 $ 0.17