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CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Unaudited) - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 6 Months Ended
Sep. 30, 2015
Sep. 30, 2014
Sep. 30, 2015
Sep. 30, 2014
Income Statement [Abstract]        
Sales $ 56,725 $ 57,576 $ 128,359 $ 130,117
Cost of sales 37,812 39,117 86,480 87,886
Gross profit 18,913 18,459 41,879 42,231
Operating expenses:        
General and administrative 5,388 5,381 11,187 11,256
Advertising 6,249 6,915 14,134 16,811
Discontinued project costs   1,714   1,714
Depreciation 186 159 377 322
Total operating expenses 11,823 14,169 25,698 30,103
Income from operations 7,090 4,290 16,181 12,128
Other income:        
Interest income, net 55 44 105 88
Other, net (4) (2) (8) 7
Total other income 51 42 97 95
Income before provision for income taxes 7,141 4,332 16,278 12,223
Provision for income taxes 2,639 1,600 6,019 4,518
Net income 4,502 2,732 10,259 7,705
Net change in unrealized gain (loss) on short term investments 16 (1) (19) 7
Comprehensive income $ 4,518 $ 2,731 $ 10,240 $ 7,712
Net income per common share:        
Basic (in dollars per share) $ 0.22 $ 0.14 $ 0.51 $ 0.39
Diluted (in dollars per share) $ 0.22 $ 0.14 $ 0.51 $ 0.38
Weighted average number of common shares outstanding:        
Basic (in shares) 20,126 20,016 20,100 19,988
Diluted (in shares) 20,246 20,146 20,222 20,119
Cash dividends declared per common share (in dollars per share) $ 0.18 $ 0.17 $ 0.36 $ 0.34