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CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Unaudited) - USD ($)
shares in Thousands, $ in Thousands
3 Months Ended 9 Months Ended
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2015
Dec. 31, 2014
Income Statement [Abstract]        
Sales $ 50,933 $ 49,284 $ 179,292 $ 179,401
Cost of sales 34,179 32,184 120,659 120,070
Gross profit 16,754 17,100 58,633 59,331
Operating expenses:        
General and administrative 4,977 4,946 16,164 16,202
Advertising 3,988 4,323 18,122 21,134
Discontinued project costs       1,714
Depreciation 167 165 544 487
Total operating expenses 9,132 9,434 34,830 39,537
Income from operations 7,622 7,666 23,803 19,794
Other income:        
Interest income, net 55 50 160 138
Other, net (4) (4) (12) 3
Total other income 51 46 148 141
Income before provision for income taxes 7,673 7,712 23,951 19,935
Provision for income taxes 2,783 2,915 8,802 7,433
Net income 4,890 4,797 15,149 12,502
Net change in unrealized loss on short term investments (14) (20) (33) (13)
Comprehensive income $ 4,876 $ 4,777 $ 15,116 $ 12,489
Net income per common share:        
Basic $ 0.24 $ 0.24 $ 0.75 $ 0.62
Diluted $ 0.24 $ 0.24 $ 0.75 $ 0.62
Weighted average number of common shares outstanding:        
Basic 20,145 20,038 20,115 20,005
Diluted 20,251 20,162 20,232 20,133
Cash dividends declared per common share $ 0.18 $ 0.17 $ 0.54 $ 0.51