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CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Unaudited) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Dec. 31, 2016
Dec. 31, 2015
Dec. 31, 2016
Dec. 31, 2015
Income Statement [Abstract]        
Sales $ 52,866 $ 50,933 $ 186,144 $ 179,292
Cost of sales 36,223 34,179 128,985 120,659
Gross profit 16,643 16,754 57,159 58,633
Operating expenses:        
General and administrative 5,361 4,977 17,206 16,164
Advertising 3,170 3,988 13,312 18,122
Depreciation 457 167 855 544
Total operating expenses 8,988 9,132 31,373 34,830
Income from operations 7,655 7,622 25,786 23,803
Other income:        
Interest income, net 36 55 96 160
Other, net 130 (4) 206 (12)
Total other income 166 51 302 148
Income before provision for income taxes 7,821 7,673 26,088 23,951
Provision for income taxes 2,998 2,783 9,772 8,802
Net income 4,823 4,890 16,316 15,149
Net change in unrealized loss on short term investments   (14)   (33)
Comprehensive income $ 4,823 $ 4,876 $ 16,316 $ 15,116
Net income per common share:        
Basic (in dollars per share) $ 0.24 $ 0.24 $ 0.81 $ 0.75
Diluted (in dollars per share) $ 0.24 $ 0.24 $ 0.80 $ 0.75
Weighted average number of common shares outstanding:        
Basic (in shares) 20,253 20,145 20,223 20,115
Diluted (in shares) 20,408 20,251 20,373 20,232
Cash dividends declared per common share (in dollars per share) $ 0.19 $ 0.18 $ 0.57 $ 0.54