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Condensed Consolidated Statements of Comprehensive Income (Unaudited) - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 9 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2017
Dec. 31, 2016
Sales $ 60,110 $ 52,866 $ 206,478 $ 186,144
Cost of sales 38,166 36,223 133,590 128,985
Gross profit 21,944 16,643 72,888 57,159
Operating expenses:        
General and administrative 5,818 5,361 18,222 17,206
Advertising 4,126 3,170 14,944 13,312
Depreciation 532 457 1,590 855
Total operating expenses 10,476 8,988 34,756 31,373
Income from operations 11,468 7,655 38,132 25,786
Other income:        
Interest income, net 191 36 417 96
Other, net 265 130 755 206
Total other income 456 166 1,172 302
Income before provision for income taxes 11,924 7,821 39,304 26,088
Provision for income taxes 2,860 2,998 12,204 9,772
Net income 9,064 4,823 27,100 16,316
Comprehensive income $ 9,064 $ 4,823 $ 27,100 $ 16,316
Net income per common share:        
Basic (in dollars per share) $ 0.45 $ 0.24 $ 1.33 $ 0.81
Diluted (in dollars per share) $ 0.44 $ 0.24 $ 1.33 $ 0.80
Weighted average number of common shares outstanding:        
Basic (in shares) 20,368 20,253 20,337 20,223
Diluted (in shares) 20,425 20,408 20,437 20,373
Cash dividends declared per common share (in dollars per share) $ 0.20 $ 0.19 $ 0.60 $ 0.57