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Consolidated Statements of Income - USD ($)
shares in Thousands, $ in Thousands
 12 Months Ended
Mar. 31, 2020
Mar. 31, 2019
Mar. 31, 2018
Sales $ 284,125 $ 283,419 $ 273,800
Cost of sales 202,879 188,105 175,993
Gross profit 81,246 95,314 97,807
Operating expenses:      
General and administrative 25,264 24,767 24,290
Advertising 22,748 22,148 19,255
Depreciation 2,257 2,225 2,126
Total operating expenses 50,269 49,140 45,671
Income from operations 30,977 46,174 52,136
Other income (expense):      
Interest income, net 1,747 1,864 658
Other, net 1,169 1,083 995
Total other income 2,916 2,947 1,653
Income before provision for income taxes 33,893 49,121 53,789
Provision for income taxes 8,042 11,381 16,506
Net income $ 25,851 $ 37,740 $ 37,283
Net income per common share:      
Basic (in dollars per share) $ 1.29 $ 1.84 $ 1.83
Diluted (in dollars per share) $ 1.29 $ 1.84 $ 1.82
Weighted average number of common shares outstanding:      
Basic (in shares) 20,041 20,461 20,346
Diluted (in shares) 20,055 20,491 20,433
Cash dividends declared per common share (in dollars per share) $ 1.08 $ 1.06 $ 0.85