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Condensed Consolidated Statements of Income (Unaudited) - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 9 Months Ended
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2020
Dec. 31, 2019
Sales $ 65,896 $ 59,915 $ 237,536 $ 209,839
Cost of sales 46,273 42,218 168,110 150,279
Gross profit 19,623 17,697 69,426 59,560
Operating expenses:        
General and administrative 6,487 6,040 21,050 18,851
Advertising 3,221 3,163 17,385 16,543
Depreciation 622 562 1,791 1,702
Total operating expenses 10,330 9,765 40,226 37,096
Income from operations 9,293 7,932 29,200 22,464
Other income:        
Interest income, net 73 421 229 1,447
Other, net 345 301 938 862
Total other income 418 722 1,167 2,309
Income before provision for income taxes 9,711 8,654 30,367 24,773
Provision for income taxes 2,100 1,814 6,576 5,925
Net income $ 7,611 $ 6,840 $ 23,791 $ 18,848
Net income per common share:        
Basic (in dollars per share) $ 0.38 $ 0.34 $ 1.19 $ 0.94
Diluted (in dollars per share) $ 0.38 $ 0.34 $ 1.18 $ 0.94
Basic (in shares) 20,094 19,984 20,047 20,060
Diluted (in shares) 20,104 19,994 20,100 20,071
Cash dividends declared per common share (in dollars per share) $ 0.28 $ 0.27 $ 0.84 $ 0.81