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Consolidated Statements of Income - USD ($)
shares in Thousands, $ in Thousands
 12 Months Ended
Mar. 31, 2022
Mar. 31, 2021
Mar. 31, 2020
Sales $ 273,417 $ 309,215 $ 284,125
Cost of sales 195,341 219,267 202,879
Gross profit 78,076 89,948 81,246
Operating expenses:      
General and administrative 30,829 28,293 25,264
Advertising 18,799 21,641 22,748
Depreciation 2,738 2,427 2,257
Total operating expenses 52,366 52,361 50,269
Income from operations 25,710 37,587 30,977
Other income (expense):      
Interest income, net 335 314 1,747
Other, net 1,026 1,315 1,169
Total other income 1,361 1,629 2,916
Income before provision for income taxes 27,071 39,216 33,893
Provision for income taxes 5,971 8,613 8,042
Net income $ 21,100 $ 30,603 $ 25,851
Net income per common share:      
Basic (in dollars per share) $ 1.05 $ 1.53 $ 1.29
Diluted (in dollars per share) $ 1.04 $ 1.52 $ 1.29
Weighted average number of common shares outstanding:      
Basic (in shares) 20,176 20,060 20,041
Diluted (in shares) 20,358 20,119 20,055
Cash dividends declared per common share (in dollars per share) $ 1.20 $ 1.12 $ 1.08