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Revenue Recognition (Tables)
3 Months Ended
Jun. 30, 2023
Revenue from Contract with Customer [Abstract]  
Summary of Disaggregation of Revenue The following table illustrates sales in those categories:
Three Months Ended June 30,
Revenue (In thousands)2023%2022%$ Variance% Variance
Reorder sales$68,038 87.0 %$63,339 90.2 %$4,699 7.4 %
New order sales7,820 10.0 %6,848 9.8 %972 14.2 %
Membership fees2,386 3.0 %– – %2,386 – %
Total net sales$78,244 100.0 %$70,187 100.0 %$8,057 11.5 %
Deferred Revenue Rollforward As shown in the following table, under the PetPlus program, the Company recognized $1.8 million previously deferred annual membership fees in the three months ended June 30, 2023 and had $3.2 million of deferred revenue as of June 30, 2023 (amounts in millions).
Deferred revenue, March 31, 2023$– 
Deferred revenue acquired with PetCareRx3.0 
Deferred memberships fees received2.0 
Deferred membership fee revenue recognized (1.8)
Deferred revenue, June 30, 2023$3.2