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Revenue Recognition (Tables)
 6 Months Ended
Sep. 30, 2023
Revenue from Contract with Customer [Abstract]  
Deferred Revenue Rollforward As shown in the following table, under the PetPlus program, the Company recognized $1.7 million and $3.5 million of previously deferred annual membership fees in the three and six months ended September 30, 2023, respectively, and had $3.6 million of deferred revenue as of the quarter ended September 30, 2023 (amounts in millions).
2023
Deferred revenue, March 31,
$– 
Deferred revenue acquired with PetCareRx3.0 
Deferred memberships fees received2.0 
Deferred membership fee revenue recognized (1.8)
Deferred revenue, June 30,
3.2 
Deferred memberships fees received2.1 
Deferred membership fee revenue recognized(1.7)
Deferred revenue, September 30,
3.6 
Summary of Disaggregation of Revenue The following table illustrates sales in those categories:
Three Months Ended September 30,Increase (Decrease)
Revenue (in thousands)
2023%2022%
$
%
Reorder sales$62,403 87.9 %$59,729 91.3 %$2,674 4.5 %
New order sales6,172 8.7 %5,665 8.7 %507 8.9 %
Membership fees2,424 3.4 %– – %2,424 – %
Total net sales$70,999 100.0 %$65,394 100.0 %$5,605 8.6 %
Six Months Ended September 30,Increase (Decrease)
Revenue (in thousands)
2023%2022%
$
%
Reorder sales$130,441 87.4 %$123,068 90.8 %$7,373 6.0 %
New order sales13,992 9.4 %12,513 9.2 %1,479 11.8 %
Membership fees4,810 3.2 %– – %4,810 – %
Total net sales$149,243 100.0 %$135,581 100.0 %$13,662 10.1 %