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Consolidated Statements of Income - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 6 Months Ended 9 Months Ended 12 Months Ended
Mar. 31, 2022
Dec. 31, 2021
Sep. 30, 2021
Jun. 30, 2021
Sep. 30, 2021
Dec. 31, 2021
Mar. 31, 2023
Mar. 31, 2022
Mar. 31, 2021
Income Statement [Abstract]                  
Sales $ 65,849 $ 60,574 $ 67,097 $ 78,762     $ 256,579 $ 272,282 $ 303,583
Cost of sales             185,844 195,341 219,267
Gross profit             70,735 76,941 84,316
Operating expenses:                  
General and administrative 8,329 7,578 7,031 8,176     41,714 31,114 29,717
Advertising             19,424 18,799 21,641
Depreciation             3,546 2,738 2,427
Total operating expenses             64,684 52,651 53,785
(Loss) income from operations             6,051 24,290 30,531
Other income:                  
Interest income (expense), net (289) (289) (288) (265)     450 (1,131) (896)
Other, net             944 1,026 1,315
Total other income             1,394 (105) 419
Income before provision for income taxes             7,445 24,185 30,950
Provision for income taxes 1,320 1,142 1,833 1,174     2,305 5,469 7,031
Net income $ 5,540 $ 3,823 $ 5,774 $ 3,579 $ 9,353 $ 13,176 $ 5,140 $ 18,716 $ 23,919
Earnings Per Share [Abstract]                  
Basic (in dollars per share)             $ 0.25 $ 0.93 $ 1.19
Diluted (in dollars per share)             $ 0.25 $ 0.92 $ 1.19
Weighted average number of common shares outstanding:                  
Basic (in shares)             20,275 20,176 20,060
Diluted (in shares)             20,339 20,358 20,119
Cash dividends declared per common share (in dollars per share)             $ 1.20 $ 1.20 $ 1.12