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v3.25.3

Restatement of Previously Issued Consolidated Financial Statements - Consolidated Statements of Operations (Details) $ in Thousands | 3 Months Ended | 6 Months Ended | 9 Months Ended | 12 Months Ended
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Dec. 31, 2024 USD ($) $ / customer | Sep. 30, 2024 USD ($) $ / customer | Jun. 30, 2024 USD ($) $ / customer | Dec. 31, 2023 USD ($) $ / customer | Sep. 30, 2023 USD ($) $ / customer | Jun. 30, 2023 USD ($) $ / customer | Dec. 31, 2022 USD ($) $ / customer | Sep. 30, 2022 USD ($) $ / customer | Jun. 30, 2022 USD ($) $ / customer | Sep. 30, 2024 USD ($) $ / customer | Sep. 30, 2023 USD ($) $ / customer | Sep. 30, 2022 USD ($) $ / customer | Dec. 31, 2024 USD ($) $ / customer | Dec. 31, 2023 USD ($) $ / customer | Dec. 31, 2022 USD ($) $ / customer | Mar. 31, 2025 USD ($) | Mar. 31, 2024 USD ($) $ / customer | Mar. 31, 2023 USD ($) $ / customer
Error Corrections and Prior Period Adjustments Restatement [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales | $ 51,961 | $ 58,044 | $ 66,207 | $ 63,673 | $ 69,457 | $ 75,911 | $ 57,238 | $ 63,155 | $ 67,389 | $ 124,251 | $ 145,368 | $ 130,544 | $ 176,212 | $ 209,041 | $ 187,782 | $ 226,972 | $ 274,095 | $ 247,569
Cost of sales | 35,830 | 39,271 | 47,170 | 44,249 | 48,201 | 50,907 | 40,666 | 43,027 | 46,494 | 86,441 | 99,108 | 89,521 | 122,271 | 143,357 | 130,187 | 157,835 | 189,327 | 171,068
Gross profit | 16,131 | 18,773 | 19,037 | 19,424 | 21,256 | 25,004 | 16,572 | 20,128 | 20,895 | 37,810 | 46,260 | 41,023 | 53,941 | 65,684 | 57,595 | 69,137 | 84,768 | 76,501
Advertising | 4,209 | 6,069 | 8,056 | 7,302 | 6,705 | 9,743 | 5,974 | 5,689 | 7,445 | 14,125 | 16,448 | 13,134 | 18,334 | 23,750 | 19,108 | 23,781 | 30,628 | 25,190
Total operating expenses | $ 16,581 | $ 18,220 | $ 14,651 | $ 22,497 | $ 20,380 | $ 27,132 | $ 17,340 | $ 17,300 | $ 17,549 | $ 32,871 | $ 47,512 | $ 34,849 | $ 49,452 | $ 70,009 | $ 52,189 | $ 70,667 | $ 92,930 | $ 70,450
Advertising Costs of Acquiring a New Customer (in dollars per customer) | $ / customer | 66 | 79 | 67 | 75 | 60 | 71 | 82 | 94 | 107 | 72 | 66 | 101 | 70 | 68 | 94 |  | 67 | 92
Advertising Costs as a Percentage of Sales | 8.10% | 10.50% | 12.20% | 11.50% | 9.70% | 12.80% | 10.40% | 9.00% | 11.00% | 11.40% | 11.30% | 10.10% | 10.40% | 11.40% | 10.20% |  | 11.20% | 10.20%
As Reported |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Error Corrections and Prior Period Adjustments Restatement [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales | $ 52,984 | $ 59,570 | $ 67,952 | $ 65,317 | $ 70,999 | $ 78,244 | $ 58,870 | $ 65,260 | $ 70,042 | $ 127,522 | $ 149,243 | $ 135,302 | $ 180,506 | $ 214,560 | $ 194,172 |  | $ 281,064 | $ 256,579
Cost of sales | 38,075 | 42,259 | 49,981 | 47,434 | 50,937 | 55,718 | 43,632 | 46,943 | 50,244 | 92,240 | 106,655 | 97,187 | 130,315 | 154,089 | 140,819 |  | 202,416 | 185,844
Gross profit | 14,909 | 17,311 | 17,971 | 17,883 | 20,062 | 22,526 | 15,238 | 18,317 | 19,798 | 35,282 | 42,588 | 38,115 | 50,191 | 60,471 | 53,353 |  | 78,648 | 70,735
Advertising | 2,987 | 4,606 | 6,990 | 5,762 | 5,512 | 7,265 | 4,641 | 3,879 | 6,349 | 11,596 | 12,777 | 10,228 | 14,583 | 18,539 | 14,869 |  | 24,508 | 19,424
Total operating expenses | $ 15,359 | $ 16,757 | $ 13,585 | $ 20,957 | $ 19,187 | $ 24,654 | $ 16,007 | $ 15,490 | $ 16,453 | $ 30,342 | $ 43,841 | $ 31,943 | $ 45,701 | $ 64,798 | $ 47,950 |  | $ 86,810 | $ 64,684
Advertising Costs of Acquiring a New Customer (in dollars per customer) | $ / customer | 47 | 60 | 58 | 59 | 49 | 53 | 64 | 64 | 91 | 59 | 51 | 78 | 56 | 53 | 73 |  | 54 | 71
Advertising Costs as a Percentage of Sales | 5.60% | 7.70% | 10.30% | 8.80% | 7.80% | 9.30% | 7.90% | 5.90% | 9.10% | 9.10% | 8.60% | 7.60% | 8.10% | 8.60% | 7.70% |  | 8.70% | 7.60%
Adjustment |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Error Corrections and Prior Period Adjustments Restatement [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales | $ (1,023) | $ (1,526) | $ (1,745) | $ (1,644) | $ (1,542) | $ (2,333) | $ (1,632) | $ (2,105) | $ (2,653) | $ (3,271) | $ (3,875) | $ (4,758) | $ (4,294) | $ (5,519) | $ (6,390) |  | $ (6,969) | $ (9,010)
Cost of sales | (2,245) | (2,988) | (2,811) | (3,185) | (2,736) | (4,811) | (2,966) | (3,916) | (3,750) | (5,799) | (7,547) | (7,666) | (8,044) | (10,732) | (10,632) |  | (13,089) | (14,776)
Gross profit | 1,222 | 1,462 | 1,066 | 1,541 | 1,194 | 2,478 | 1,334 | 1,811 | 1,097 | 2,528 | 3,672 | 2,908 | 3,750 | 5,213 | 4,242 |  | 6,120 | 5,766
Advertising | 1,222 | 1,463 | 1,066 | 1,540 | 1,193 | 2,478 | 1,333 | 1,810 | 1,096 | 2,529 | 3,671 | 2,906 | 3,751 | 5,211 | 4,239 |  | 6,120 | 5,766
Total operating expenses | $ 1,222 | $ 1,463 | $ 1,066 | $ 1,540 | $ 1,193 | $ 2,478 | $ 1,333 | $ 1,810 | $ 1,096 | $ 2,529 | $ 3,671 | $ 2,906 | $ 3,751 | $ 5,211 | $ 4,239 |  | $ 6,120 | $ 5,766

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