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Segment Reporting - Summary of Expense Categories and Reconciliation of Adjusted EBITDA to Net (Loss) Income (Details) - USD ($) $ in Thousands | 3 Months Ended | 6 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | --- | ---
Dec. 31, 2024 | Sep. 30, 2024 | Jun. 30, 2024 | Dec. 31, 2023 | Sep. 30, 2023 | Jun. 30, 2023 | Dec. 31, 2022 | Sep. 30, 2022 | Jun. 30, 2022 | Sep. 30, 2024 | Sep. 30, 2023 | Sep. 30, 2022 | Dec. 31, 2024 | Dec. 31, 2023 | Dec. 31, 2022 | Mar. 31, 2025 | Mar. 31, 2024 | Mar. 31, 2023
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales | $ 51,961 | $ 58,044 | $ 66,207 | $ 63,673 | $ 69,457 | $ 75,911 | $ 57,238 | $ 63,155 | $ 67,389 | $ 124,251 | $ 145,368 | $ 130,544 | $ 176,212 | $ 209,041 | $ 187,782 | $ 226,972 | $ 274,095 | $ 247,569
Cost of sales | 35,830 | 39,271 | 47,170 | 44,249 | 48,201 | 50,907 | 40,666 | 43,027 | 46,494 | 86,441 | 99,108 | 89,521 | 122,271 | 143,357 | 130,187 | 157,835 | 189,327 | 171,068
Advertising | $ 4,209 | $ 6,069 | $ 8,056 | $ 7,302 | $ 6,705 | $ 9,743 | $ 5,974 | $ 5,689 | $ 7,445 | $ 14,125 | $ 16,448 | $ 13,134 | $ 18,334 | $ 23,750 | $ 19,108 | 23,781 | 30,628 | 25,190
(Add) subtract: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Income taxes |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5,684 | 1,191 | 2,305
Depreciation and amortization |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 7,039 | 7,056 | 3,546
Interest income |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (185) | (511) | (450)
Impairment loss |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,200 | 0 | 0
Net (loss) income |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (6,271) | (7,464) | 5,140
Reportable Segment |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 226,972 | 274,095 | 247,569
Cost of sales |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 157,835 | 189,327 | 171,068
Advertising |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 23,781 | 30,628 | 25,190
Other segment expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 44,684 | 45,895 | 31,541
Adjusted EBITDA |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 672 | 8,245 | 19,770
(Add) subtract: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share-based compensation (reversal) expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (6,586) | 6,870 | 6,617
Income taxes |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5,684 | 1,191 | 2,305
Depreciation and amortization |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 7,039 | 7,056 | 3,546
Interest income |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (185) | (511) | (450)
Acquisition/Partnership transactions and other items |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 231 | 1,679 | 1,904
Employee severance |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 738 | 512 | 364
Sales tax expense (reversal) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (1,178) | (1,088) | 344
Impairment loss |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,200 | 0 | 0
Net (loss) income |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ (6,271) | $ (7,464) | $ 5,140

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