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MAJOR CUSTOMER AND GEOGRAPHIC INFORMATION
 12 Months Ended
Dec. 31, 2012
MAJOR CUSTOMER AND GEOGRAPHIC INFORMATION [Abstract]  
MAJOR CUSTOMER AND GEOGRAPHIC INFORMATION
Note 17:- Major customer and geographic information

 

  a. The Company manages its business on the basis of one reportable segment. The data is presented in accordance with Accounting Standard Codification 280, "Segments Reporting" ("ASC 280"). The following is a summary of revenue and long-lived assets by geographic area. Revenues are attributed to geographic areas based on the location of end customers.

 

The following table presents total revenues for the years ended December 31, 2010, 2011 and 2012, respectively:

 

    Year ended December 31,  
    2010     2011     2012  
                   
Australia   $ 82,327     $ 88,229     $ 88,935  
USA     30,916       59,735       86,759  
Canada     13,668       29,695       40,322  
Israel     31,707       38,592       36,373  
Europe     24,022       22,880       20,749  
Rest of World     16,151       20,540       23,426  
                         
    $ 198,791     $ 259,671     $ 296,564  

 

The following table presents total long-lived assets as of December 31, 2011 and 2012:

 

    December 31,  
    2011     2012  
             
Israel   $ 65,912     $ 68,041  
Australia     881       2,315  
USA     1,628       1,077  
Canada     1,045       1,407  
Rest of World     191       147  
                 
    $ 69,657     $ 72,987  

 

  b. Major customer data as a percentage of total revenues:

 

The Company had one major customer that accounted for more than 10% of revenues in 2010.

 

    Year ended December 31,  
    2010     (*) 2011     (*) 2012  
                         
U.S. Quartz     15.6 %     -       -  

 

  (*) See Note 1(b).