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SIGNIFICANT ACCOUNTING POLICIES (Accounting for stock-based compensation) (Details) (Stock Options [Member])
12 Months Ended
Dec. 31, 2012
The fair value of each stock option award is estimated at the date of grant using the Black-Scholes valuation model based on the following assumptions:  
Dividend yield 0.00%
Volatility 57.00%
Risk-free interest rate 0.73%
Expected life (years) 4 years 2 months 19 days
Stock options, expiration period 7 years
Minimum [Member]
 
The fair value of each stock option award is estimated at the date of grant using the Black-Scholes valuation model based on the following assumptions:  
Vesting period 3 years
Maximum [Member]
 
The fair value of each stock option award is estimated at the date of grant using the Black-Scholes valuation model based on the following assumptions:  
Vesting period 4 years