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Liquidity and Management’s Plans | 6 Months Ended
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Jun. 30, 2021
Liquidity And Managements Plans |
Liquidity and Management’s Plans | 3. Liquidity and Management’s Plans We have financed our operations primarily through a combination of cash on hand, cash generated from operations, borrowings from third parties and related parties, and proceeds from private sales of equity. Since 2012, we have raised a total of approximately $18.6 million in cash through issuances of debt and equity securities. As of June 30, 2021, we had $1,140,631 in cash and cash equivalents, net working capital deficit of $380,126, and an accumulated deficit of approximately $22 million. In June 2021, we paid $954,733 in annual earnout liabilities. In 2020, we engaged in several actions that significantly improved our liquidity and cash flows, including:
| ● | acquiring Graphic Sciences and CEO Image, resulting in increased cash flow from operations,
| ● | receiving aggregate gross proceeds of $3.5 million from the private placement of our common stock,
| ● | converting all of the outstanding principal and accrued interest payable on our then-existing convertible debt in the approximate amount of $6.0 million into shares of common stock at a conversion price of $4.00 per share,
| ● | receiving $2.0 million in proceeds from the issuance of 12% subordinated promissory notes due February 28, 2023, which we refer to as the 2020 Notes, and
| ● | obtaining the loan under the Paycheck Protection Program through PNC Bank in the principal amount of $838,700 (the “PPP loan”), the principal and interest on which was forgiven in its entirety by the U.S. Small Business Administration (the “SBA”) by notice we received on January 20, 2021.
Overall, we reduced our outstanding debt by approximately $3 million during 2020 and have not incurred any new debt in 2021. Our ability to meet our capital needs in the future will depend on many factors, including maintaining and enhancing our operating cash flow, successfully managing the transition of our recent acquisitions of Graphic Sciences and CEO Image, successfully retaining and growing our client base in the midst of general economic uncertainty, and managing the continuing effects of the COVID-19 pandemic on our business. We will need to successfully manage our cash flows to support potential future earnout commitments and debt service commitments. Based on our current plans and assumptions, we believe our capital resources, including our cash and cash equivalents, along with funds expected to be generated from our operations, will be sufficient to meet our anticipated cash needs arising in the ordinary course of business for at least the next 12 months, including to satisfy our expected working capital needs, earnout obligations and capital and debt service commitments.

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