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Note 12 - Segment Information | 12 Months Ended
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Dec. 31, 2020
Notes to Financial Statements |
Segment Reporting Disclosure [Text Block] | 12. SEGMENT INFORMATION The Company sells products to a member network that operates in a seamless manner from market to market, except for the China market where it sells to some consumers through an e-commerce retail platform, and the Russia and Kazakhstan market where the Company’s engagement of a third-party service provider results in a different economic structure than its other markets. Otherwise, the Company believes that all of its other operating segments have similar economic characteristics and are similar in the nature of the products sold, the product acquisition process, the types of customers products are sold to, the methods used to distribute the products, and the nature of the regulatory environment. Therefore, the Company aggregates its other operating segments (including its Hong Kong operating segment) into a single reporting segment (the “Primary Reporting Segment”). The Company reviews its net sales and operating income (loss) by operating segment, and reviews its assets and capital expenditures on a consolidated basis and not by operating segment. As such, net sales and operating income (loss) are presented by reportable segment and assets and capital expenditures by operating segment are not presented. Segment operating income (loss) is adjusted for certain direct costs and commission allocation. The Company’s operating information by geographic area are as follows (in thousands):
|  | Year Ended December 31, |
|  | 2020 |  |  | 2019 |
Net sales: |  |  |  |  |  |  |  |
Primary Reporting Segment |  | $ | 58,243 |  |  | $ | 73,693 |
China |  |  | 2,940 |  |  |  | 2,941 |
Russia and Kazakhstan |  |  | 888 |  |  |  | 980 |
Total net sales |  | $ | 62,071 |  |  | $ | 77,614 |
Income (loss) from operations: |  |  |  |  |  |  |  |
Primary Reporting Segment |  | $ | 9,277 |  |  | $ | 9,339 |
China |  |  | 330 |  |  |  | (1,719 | )
Russia and Kazakhstan |  |  | (96 | ) |  |  | (115 | )
Total income (loss) from operations for reportable segments |  |  | 9,511 |  |  |  | 7,505 |
Unallocated corporate expenses |  |  | (8,842 | ) |  |  | (14,528 | )
Other income, net |  |  | 821 |  |  |  | 1,426 |
Income (loss) before income taxes |  | $ | 1,490 |  |  | $ | (5,597 | )
The Company’s net sales by geographic area are as follows (in thousands):
|  | Year Ended December 31, |
|  | 2020 |  |  | 2019 |
Net sales from external customers: |  |  |  |  |  |  |  |
United States |  | $ | 1,573 |  |  | $ | 2,003 |
Canada |  |  | 765 |  |  |  | 1,048 |
Peru |  |  | 1,453 |  |  |  | 2,380 |
Hong Kong1 |  |  | 49,169 |  |  |  | 62,724 |
China |  |  | 2,940 |  |  |  | 2,941 |
Taiwan |  |  | 3,034 |  |  |  | 3,126 |
Russia and Kazakhstan |  |  | 888 |  |  |  | 980 |
Europe |  |  | 1,050 |  |  |  | 1,370 |
Other foreign countries |  |  | 1,199 |  |  |  | 1,042 |
Total net sales |  | $ | 62,071 |  |  | $ | 77,614 |
1 Substantially all of our Hong Kong revenues are derived from the sale of products that are delivered to members in China. See “Item 1A. Risk Factors”. The Company’s net sales by product and service are as follows (in thousands):
|  | Year Ended December 31, |
|  | 2020 |  |  | 2019 |
Net sales by product and service: |  |  |  |  |  |  |  |
Product sales |  | $ | 55,840 |  |  | $ | 73,048 |
Administrative fees, freight and other |  |  | 6,991 |  |  |  | 6,106 |
Less: sales returns |  |  | (760 | ) |  |  | (1,540 | )
Total net sales |  | $ | 62,071 |  |  | $ | 77,614 |
During June 2020, the Company modified its fee structure associated with certain electronic (eWallet) accounts held by members in Hong Kong, resulting in increased administrative fees recognized as revenue in 2020. Due to system constraints, it is impracticable for the Company to separately disclose sales by product category for the years presented. The Company’s long-lived assets by geographic area are as follows (in thousands):
|  | December 31, |
|  | 2020 |  |  | 2019 |
Long-lived assets: |  |  |  |  |  |  |  |
United States |  | $ | 227 |  |  | $ | 379 |
Hong Kong |  |  | 146 |  |  |  | 135 |
China |  |  | 47 |  |  |  | 57 |
Other foreign countries |  |  | 119 |  |  |  | 164 |
Total long-lived assets |  | $ | 539 |  |  | $ | 735 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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