14. Segment Results

The financial performance of the Company is also monitored by an internal funds transfer pricing profitability measurement system which produces line of business results and key performance measures. The Company's major business units include retail banking, commercial banking, trust, and investment/parent. The reported results reflect the underlying economics of the business segments. Expenses for centrally provided services are allocated based upon the cost and estimated usage of those services. The businesses are match-funded and interest rate risk is centrally managed and accounted for within the investment/parent business segment. The key performance measure the Company focuses on for each business segment is net income contribution.

Retail banking includes the deposit-gathering branch franchise and lending to both individuals and small businesses. Lending activities include residential mortgage loans, direct consumer loans, and small business commercial loans. Commercial banking to businesses includes commercial loans, and CRE loans. The trust segment contains our wealth management businesses which include the Trust Company, West Chester Capital Advisors (WCCA), our registered investment advisory firm and financial services. Wealth management includes personal trust products and services such as personal portfolio investment management, estate planning and administration, custodial services and pre-need trusts. Also, institutional trust products and services such as 401(k) plans, defined benefit and defined contribution employee benefit plans, and individual retirement accounts are included in this segment. Financial services include the sale of mutual funds, annuities, and insurance products. The wealth management businesses also includes the union collective investment funds, namely the ERECT and BUILD funds which are designed to use union pension dollars in construction projects that utilize union labor. The investment/parent includes the net results of investment securities and borrowing activities, general corporate expenses not allocated to the business segments, interest expense on guaranteed junior subordinated deferrable interest debentures, and centralized interest rate risk management. Inter-segment revenues were not material.

The contribution of the major business segments to the Consolidated Statements of Operations for the three and six months ended June 30, 2015 and 2014 were as follows (in thousands):

	Three months ended						Six months ended						June 30,
	June 30, 2015						June 30, 2015						2015
	Total revenue			Net income (loss)			Total revenue			Net income (loss)			Total assets
Retail banking	$	6,539		$	743		$	13,063		$	1,402		$	374,659
Commercial banking		4,635			1,334			9,373			2,625			595,827
Trust		2,230			396			4,397			776			5,306
Investment/Parent		(912	)		(1,052	)		(1.695	)		(2,013	)		137,142
Total	$	12,492		$	1,421		$	25,138		$	2,790		$	1,112,934

	Three months ended						Six months ended						December 31,
	June 30, 2014						June 30, 2014						2014
	Total revenue			Net income (loss)			Total revenue			Net income (loss)			Total assets
Retail banking	$	6,470		$	617		$	12,587		$	965		$	376,009
Commercial banking		4,085			1,030			8,412			2,126			563,690
Trust		2,041			356			4,155			664			5,015
Investment/Parent		(574	)		(1,024	)		(1,075	)		(1,846	)		144,549
Total	$	12,022		$	979		$	24,079		$	1,909		$	1,089,263