14. Segment Results

The financial performance of the Company is also monitored by an internal funds transfer pricing profitability measurement system which produces line of business results and key performance measures. The Company’s major business units include retail banking, commercial banking, trust, and investment/parent. The reported results reflect the underlying economics of the business segments. Expenses for centrally provided services are allocated based upon the cost and estimated usage of those services. The businesses are match-funded and interest rate risk is centrally managed and accounted for within the investment/parent business segment. The key performance measure the Company focuses on for each business segment is net income contribution.

Retail banking includes the deposit-gathering branch franchise and lending to both individuals and small businesses. Lending activities include residential mortgage loans, direct consumer loans, and local business commercial loans. Commercial banking to businesses includes commercial loans, and CRE loans. The trust segment contains our wealth management businesses which include the Trust Company and West Chester Capital Advisors (WCCA), our registered investment advisory firm and financial services. Wealth management includes personal trust products and services such as personal portfolio investment management, estate planning and administration, custodial services and pre-need trusts. Also, institutional trust products and services such as 401(k) plans, defined benefit and defined contribution employee benefit plans, and individual retirement accounts are included in this segment. Financial services include the sale of mutual funds, annuities, and insurance products. The wealth management businesses also includes the union collective investment funds, namely the ERECT and BUILD funds which are designed to use union pension dollars in construction projects that utilize union labor. The investment/parent includes the net results of investment securities and borrowing activities, general corporate expenses not allocated to the business segments, interest expense on guaranteed junior subordinated deferrable interest debentures, and centralized interest rate risk management. Inter-segment revenues were not material.

The contribution of the major business segments to the Consolidated Statements of Operations for the three and nine months ended September 30, 2016 and 2015 were as follows (in thousands):

	Three months ended September 30, 2016						Nine months ended September 30, 2016						September 30, 2016
	Total revenue			Net income (loss)			Total revenue			Net income (loss)			Total assets
Retail banking	$	6,653		$	857		$	19,543		$	2,335		$	360,218
Commercial banking		4,757			1,352			14,123			1,884			637,238
Trust		2,125			195			6,504			740			5,002
Investment/Parent		(1,368	)		(1,339	)		(3,780	)		(3,799	)		143,197
Total	$	12,167		$	1,065		$	36,390		$	1,160		$	1,145,655

	Three months ended September 30, 2015						Nine months ended September 30, 2015						December 31, 2015
	Total revenue			Net income (loss)			Total revenue			Net income (loss)			Total assets
Retail banking	$	6,501		$	723		$	19,564		$	2,125		$	415,008
Commercial banking		4,945			1,553			14,318			4,178			589,840
Trust		2,177			391			6,574			1,167			5,263
Investment/Parent		(573	)		(834	)		(2,268	)		(2,847	)		138,386
Total	$	13,050		$	1,833		$	38,188		$	4,623		$	1,148,497