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Intangible Assets (Details) (USD $)
In Thousands, unless otherwise specified
 3 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Acquisition of intangible assets    
Total intangible assets, gross $ 251 $ 251
Less: accumulated amortization (63) (48)
Total intangible assets, net 188 203
Trade names
    
Acquisition of intangible assets    
Total intangible assets, gross 72 72
Amortization Life Years 5 years  
Non-compete agreement
    
Acquisition of intangible assets    
Total intangible assets, gross 26 26
Amortization Life Years 5 years  
Technology
    
Acquisition of intangible assets    
Total intangible assets, gross 135 135
Amortization Life Years 5 years  
Domain name
    
Acquisition of intangible assets    
Total intangible assets, gross $ 18 $ 18
Amortization Life Years 1 year