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SIGNIFICANT ACCOUNTING POLICIES - Revenue Recognition (Details) - USD ($) $ in Thousands | 12 Months Ended |  |
--- | --- | --- | ---
Dec. 31, 2021 | Dec. 31, 2020 | Dec. 31, 2019 | Jan. 01, 2019 | Dec. 31, 2018
Disaggregation of Revenue [Line Items] |  |  |  |  |
Stockholders' equity (deficit) | $ 397,004 | $ (25,507) | $ (9,118) |  | $ (334)
Revenue recognized | 2,900 | 2,100 | 1,400 |  |
Cash collections of purchases via digital channel not yet shipped | 700 | 700 |  |  |
Gift card liabilities | 3,500 | 2,200 |  |  |
Sales-refund reserve | 5,452 | 5,249 |  |  |
Inventory returns receivable | 1,351 | 1,376 |  |  |
Net revenue | 277,472 | 219,296 | 193,673 |  |
United States |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Net revenue | 209,786 | 166,960 | 166,579 |  |
International |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Net revenue | 67,686 | 52,336 | 27,094 |  |
Accumulated Deficit |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Stockholders' equity (deficit) | $ (137,386) | $ (92,016) | $ (66,156) |  | (52,384)
Cumulative Effect, Period of Adoption, Adjustment |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Stockholders' equity (deficit) |  |  |  |  | 755
Cumulative Effect, Period of Adoption, Adjustment | Accumulated Deficit |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Stockholders' equity (deficit) |  |  |  |  | $ 755
Cumulative Effect, Period of Adoption, Adjustment | Accounting Standards Update 2014-09 | Accumulated Deficit |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Stockholders' equity (deficit) |  |  |  | $ 800 |

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