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CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2021
Dec. 31, 2020
Dec. 31, 2019
Income Statement [Abstract]      
Net Revenue $ 277,472 $ 219,296 $ 193,673
Cost of Revenue 130,810 106,555 94,839
Gross Profit 146,662 112,741 98,834
OPERATING EXPENSE:      
Selling, General, and Administrative Expense 122,200 86,694 63,485
Marketing Expense 57,338 55,271 44,362
TOTAL OPERATING EXPENSE 179,538 141,965 107,847
LOSS FROM OPERATIONS (32,876) (29,224) (9,013)
Interest Expense (178) (297) (96)
Other Expense (11,506) (452) (1,743)
Loss Before Provision For Income Taxes (44,560) (29,973) (10,852)
INCOME TAX (PROVISION) BENEFIT (810) 4,113 (3,675)
NET LOSS (45,370) (25,860) (14,527)
OTHER COMPREHENSIVE LOSS:      
Foreign currency translation (loss) gain (1,290) 2,245 (37)
TOTAL COMPREHENSIVE LOSS $ (46,660) $ (23,615) $ (14,564)
PER SHARE DATA      
Net loss per share attributable to common stockholders, basic (in dollars per share) $ (0.65) $ (0.49) $ (0.28)
Net loss per share attributable to common stockholders, diluted (in dollars per share) $ (0.65) $ (0.49) $ (0.28)
Weighted-average shares used in computing net loss per share attributable to common stockholders, basic (in shares) 69,308,930 53,005,424 51,469,007
Weighted-average shares used in computing net loss per share attributable to common stockholders, diluted (in shares) 69,308,930 53,005,424 51,469,007