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SIGNIFICANT ACCOUNTING POLICIES - Revenue Recognition (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019	Jan. 01, 2019	Dec. 31, 2018
Disaggregation of Revenue [Line Items]
Stockholders' equity (deficit)	$ 397,004	$ (25,507)	$ (9,118)		$ (334)
Revenue recognized	2,900	2,100	1,400
Cash collections of purchases via digital channel not yet shipped	700	700
Gift card liabilities	3,500	2,200
Sales-refund reserve	5,452	5,249
Inventory returns receivable	1,351	1,376
Net revenue	277,472	219,296	193,673
United States
Disaggregation of Revenue [Line Items]
Net revenue	209,786	166,960	166,579
International
Disaggregation of Revenue [Line Items]
Net revenue	67,686	52,336	27,094
Accumulated Deficit
Disaggregation of Revenue [Line Items]
Stockholders' equity (deficit)	$ (137,386)	$ (92,016)	$ (66,156)		(52,384)
Cumulative Effect, Period of Adoption, Adjustment
Disaggregation of Revenue [Line Items]
Stockholders' equity (deficit)					755
Cumulative Effect, Period of Adoption, Adjustment | Accumulated Deficit
Disaggregation of Revenue [Line Items]
Stockholders' equity (deficit)					$ 755
Cumulative Effect, Period of Adoption, Adjustment | Accounting Standards Update 2014-09 | Accumulated Deficit
Disaggregation of Revenue [Line Items]
Stockholders' equity (deficit)				$ 800

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