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WARRANTS - Narrative (Details)
 1 Months Ended 6 Months Ended 12 Months Ended
Nov. 04, 2021
shares
Jul. 31, 2018
$ / shares
shares
Jun. 30, 2021
USD ($)
shares
Dec. 31, 2021
USD ($)
$ / shares
shares
Dec. 31, 2020
USD ($)
shares
Dec. 31, 2019
USD ($)
Class of Warrant or Right [Line Items]            
Number of securities called by warrants or rights (in shares)       30,684 1,181,640  
Conversion ratio 1          
Class of warrant or right, outstanding       0 1,104,560  
Conversion of stock, shares converted (in shares)       1,104,560 0  
Warrants vested during period | $       $ 1,500,000 $ 200,000 $ 200,000
Marketing expense | $       57,338,000 55,271,000 44,362,000
Prepaid expenses and other current assets | $       $ 37,938,000 $ 27,112,000  
Exercises during the period (in shares)       1,150,956 0  
Preferred stock, shares issued (in shares)       0 0  
Proceeds from the exercise of common stock warrants | $       $ 395,000 $ 0 0
VLL Agreement            
Class of Warrant or Right [Line Items]            
Number of securities called by warrants or rights (in shares)       1,104,560    
Exercise price of warrants or rights (in dollars per share) | $ / shares       $ 0.10    
Fair value of warrants or rights | $       $ 800,000    
West Investments V, LLC            
Class of Warrant or Right [Line Items]            
Exercises during the period (in shares)     245,468      
Preferred stock, shares issued (in shares)     25,000      
Proceeds from the exercise of common stock warrants | $     $ 3,500,000      
Amount received in excess of anticipated shortfall | $     $ 2,000,000      
Affiliated Entity | West Investments V, LLC            
Class of Warrant or Right [Line Items]            
Expenses from transactions with related party | $       0 1,000,000 1,000,000
Marketing expense | $       500,000 1,500,000 $ 800,000
Prepaid expenses and other current assets | $       $ 0 $ 1,400,000  
July 2018 - Allotment 1            
Class of Warrant or Right [Line Items]            
Exercise price of warrants or rights (in dollars per share) | $ / shares   $ 1.28   $ 1.28    
Warrants issued (in shares)   122,735   122,735    
Percent of warrants to vest immediately upon issuance   50.00%        
Vesting period for warrants or rights   24 months        
July 2018 - Allotment 2            
Class of Warrant or Right [Line Items]            
Exercise price of warrants or rights (in dollars per share) | $ / shares   $ 1.28   $ 1.28    
Warrants issued (in shares)   184,100   184,100    
Vesting period for warrants or rights   36 months        
Class B Common Stock            
Class of Warrant or Right [Line Items]            
Stock issued from conversion of preferred stock (in shares) 1,104,560