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4. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Tables)
6 Months Ended
Jun. 30, 2012
Convertible Notes Payable And Fair Value Measurements Tables  
Short Term Convertible Debt

As of June 30, 2012, the following summarizes amounts owed under short-term convertible notes:

 

    Amount     Discount     Convertible Notes Payable, net of discount  
Pegasus Note   $ 100,000     $     $ 100,000  
Gemini Master Fund – Second Amended Note and Note Five   $ 1,190,307     $ 307,057     $ 883,250  
Gemini Master Fund – Note 2010-3   $ 65,635     $ 16,932     $ 48,703  
    $ 1,355,942     $ 323,989     $ 1,031,953  

 

Assets and liabilities measured at fair value on a recurring and non-recurring basis

Assets and liabilities measured at fair value on a recurring and non-recurring basis consisted of the following at June 30, 2012:

 

    Carrying Value at     Fair value Measurements at June 30, 2012  
    June 30, 2012     (Level 1)     (Level 2)     (Level 3)  
                                 
Embedded Conversion Option Liability   $ 341,637     $     $     $ 341,637  

 

Summary of activity of Level 3 liabilities

The following is a summary of activity of Level 3 liabilities for the period ended June 30, 2012:

 

Balance December 31, 2011   $ 647,977  
Change in Fair Value   $ 218,235  
Balance March 31, 2012   $ 866,212  
Change in Fair Value   $ (524,575 )
Balance June 30, 2012   $ 341,637  

 

Assumptions the Company utilized to estimate the fair value of the embedded conversion option

The following table summarizes the assumptions the Company utilized to estimate the fair value of the embedded conversion option at June 30, 2012:

 

Assumptions  
Expected term 0.50
Expected Volatility 110.38%
Risk free rate 0.21%
Dividend Yield 0.00%