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4. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Details) (USD $)
Jun. 30, 2012
Dec. 31, 2011
Short Term Convertible Debt    
Amount $ 1,355,942  
Discount 323,989 674,254
Convertible Notes Payable, net of discount 1,031,953  
PegasusNoteMember
    
Short Term Convertible Debt    
Amount 100,000  
Discount     
Convertible Notes Payable, net of discount 100,000  
GeminiMasterFundMember
    
Short Term Convertible Debt    
Amount 1,190,307  
Discount 307,057  
Convertible Notes Payable, net of discount 883,250  
GeminiMasterFundNote20103Member
    
Short Term Convertible Debt    
Amount 65,635  
Discount 16,932  
Convertible Notes Payable, net of discount $ 48,703