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9. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Details 1) (USD $) | Dec. 31, 2012 | Dec. 31, 2011 | Dec. 31, 2010
--- | --- | --- | ---
Fair Value Measurements - Derivative liability |  |  |
Embedded Conversion Option Liability | $ 456,073 | $ 647,977 | $ 963,931
Fair Value Inputs Level 1 |  |  |
Fair Value Measurements - Derivative liability |  |  |
Embedded Conversion Option Liability | 0 | 0 |
Fair Value Inputs Level 2 |  |  |
Fair Value Measurements - Derivative liability |  |  |
Embedded Conversion Option Liability | 0 | 0 |
Fair Value Inputs Level 3 |  |  |
Fair Value Measurements - Derivative liability |  |  |
Embedded Conversion Option Liability | $ 456,073 | $ 647,977 |

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