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2. GOING CONCERN (Details Narrative) (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Going Concern Details Narrative      
Net losses $ (2,481,728) $ (2,547,493)  
Stock based compensation expense 832,225 1,675,141  
Net cash used in operations 1,162,812 1,970,831  
Working capital deficit (2,153,779)    
Accumulated deficit (24,822,188) (22,340,460)  
Stockholders' deficit $ (2,048,096) $ (2,482,203) $ (3,557,790)