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9. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Details) (USD $)
Dec. 31, 2012
Dec. 31, 2011
Convertible Notes Payable    
Convertible notes payable, gross $ 1,506,326 $ 2,355,943
Discount 456,073 674,254
Convertible notes payable, net 1,050,253 1,681,689
Pegasus Note
    
Convertible Notes Payable    
Convertible notes payable, gross 100,000 100,000
Discount 0 0
Convertible notes payable, net 100,000 100,000
Gemini Second Amended Note and Note Five
    
Convertible Notes Payable    
Convertible notes payable, gross 1,313,877 1,190,308
Discount 426,092 614,114
Convertible notes payable, net 887,785 576,194
Gemini Note 2010-3
    
Convertible Notes Payable    
Convertible notes payable, gross 92,449 65,635
Discount 29,981 33,863
Convertible notes payable, net 62,468 31,772
Hickson Note
    
Convertible Notes Payable    
Convertible notes payable, gross   1,000,000
Discount   26,277
Convertible notes payable, net   $ 973,723