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5. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Tables)
6 Months Ended
Jun. 30, 2013
Convertible Notes Payable And Fair Value Measurements Tables  
Short Term Convertible Debt
             Convertible 
             Notes Payable, 
   Amount   Discount   net of discount 
Pegasus Note  $100,000   $   $100,000 
Gemini Master Fund – Second Amended Note and Note Five  $1,313,877   $213,046   $1,100,831 
Gemini Master Fund – Note 2010-3  $92,449   $14,991   $77,458 
   $1,506,326   $228,037   $1,278,289 
Assets and liabilities measured at fair value on a recurring and non-recurring basis
   Carrying Value at   Fair value Measurements at June 30, 2013 
   June 30, 2013   (Level 1)   (Level 2)   (Level 3) 
Embedded Conversion Option Liability  $919,734   $   $   $919,734 
Summary of activity of Level 3 liabilities
Balance December 31, 2012  $456,073 
Change in Fair Value   444,961 
Balance March 31, 2013  $901,034 
Change in Fair Value   18,700 
Balance June 30, 2013  $919,734 
Assumptions the Company utilized to estimate the fair value of the embedded conversion option
Assumptions  
Expected term 0.50
Expected Volatility 130.96%
Risk free rate 0.14%
Dividend Yield 0.00%