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5. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Details) (USD $)
Jun. 30, 2013
Dec. 31, 2012
Convertible Notes Payable    
Convertible notes payable, gross $ 1,506,326  
Discount 228,037 456,073
Convertible notes payable, net of discount 1,278,289 1,050,253
Pegasus Note
   
Convertible Notes Payable    
Convertible notes payable, gross 100,000  
Convertible notes payable, net of discount 100,000  
Gemini Second Amended Note and Note Five
   
Convertible Notes Payable    
Convertible notes payable, gross 1,313,877  
Discount 213,046  
Convertible notes payable, net of discount 1,100,831  
Gemini Note 2010-3
   
Convertible Notes Payable    
Convertible notes payable, gross 92,449  
Discount 14,991  
Convertible notes payable, net of discount $ 77,458