Fair value as of the balance sheet date of the embedded derivative or group of embedded derivatives classified as a liability.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 815

-SubTopic 10

-Section 50

-Paragraph 4B

-Subparagraph (c)

-URI http://asc.fasb.org/extlink&oid=7476318&loc=SL5624163-113959

Name:	us-gaap_EmbeddedDerivativeFairValueOfEmbeddedDerivativeLiability
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	instant

5. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Details 1) (USD $)	Jun. 30, 2013	Mar. 31, 2013	Dec. 31, 2012
Fair Value Inputs Level 1
Embedded Conversion Option Liability
Fair Value Inputs Level 2
Embedded Conversion Option Liability
Fair Value Inputs Level 3
Embedded Conversion Option Liability	$ 919,734	$ 901,034	$ 456,073