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5. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Tables)
9 Months Ended
Sep. 30, 2013
Convertible Notes Payable And Fair Value Measurements Tables  
Short Term Convertible Debt

As of September 30, 2013, the following summarizes amounts owed under short-term convertible notes:

 

    Amount     Discount    

Convertible Notes Payable,

net of discount

 
Pegasus Note   $ 100,000     $     $ 100,000  
Gemini Master Fund – Second Amended Note and Note Five     1,313,877       106,523       1,207,354  
Gemini Master Fund – Note 2010-3     92,449       7,495       84,954  
    $ 1,506,326     $ 114,018     $ 1,392,308  
Assets and liabilities measured at fair value on a recurring and non-recurring basis

Assets and liabilities measured at fair value on a recurring and non-recurring basis consisted of the following at September 30, 2013:

 

          Fair value Measurements at September 30, 2013  
    Carrying Value at
September 30, 2013
    (Level 1)     (Level 2)     (Level 3)  
                                 
Embedded Conversion Option Liability   $ 488,717     $     $     $ 488,717  
Summary of activity of Level 3 liabilities

The following is a summary of activity of Level 3 liabilities for the period ended September 30, 2013:

 

Balance December 31, 2012   $ 456,073  
Change in Fair Value     32,644  
Balance September 30, 2013   $ 488,717  
Assumptions the Company utilized to estimate the fair value of the embedded conversion option

The following table summarizes the assumptions the Company utilized to estimate the fair value of the embedded conversion option at September 30, 2013:

 

 

Assumptions        
Expected term     0.25  
Expected Volatility     132.11 %
Risk free rate     0.02 %
Dividend Yield     0.00 %