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9. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Details-Fair Value Measurements) (USD $) | Dec. 31, 2013 | Dec. 31, 2012 | Dec. 31, 2011
--- | --- | --- | ---
Fair Value Measurements - Derivative liability |  |  |
Embedded Conversion Option Liability | $ 281,265 | $ 456,073 | $ 647,977
Fair Value Inputs Level 1 |  |  |
Fair Value Measurements - Derivative liability |  |  |
Embedded Conversion Option Liability | 0 | 0 |
Fair Value Inputs Level 2 |  |  |
Fair Value Measurements - Derivative liability |  |  |
Embedded Conversion Option Liability | 0 | 0 |
Fair Value Inputs Level 3 |  |  |
Fair Value Measurements - Derivative liability |  |  |
Embedded Conversion Option Liability | $ 281,265 | $ 456,073 |

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- Definition Fair value as of the balance sheet date of the embedded derivative or group of embedded derivatives classified as a liability. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 815 -SubTopic 10 -Section 50 -Paragraph 4B -Subparagraph (c) -URI http://asc.fasb.org/extlink&oid=7476318&loc=SL5624163-113959 + Details
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