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5. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Tables)
3 Months Ended
Mar. 31, 2014
Convertible Notes Payable And Fair Value Measurements Tables  
Short Term Convertible Debt
           Convertible 
           Notes Payable, 
   Amount   Discount   net of discount 
Pegasus Note  $100,000   $   $100,000 
Gemini Master Fund – Third Amended and Restated secured bridge Note   856,325    630,174    226,151 
   $956,325   $630,174   $326,151 
Assets and liabilities measured at fair value on a recurring and non-recurring basis
   Carrying Value at   Fair value Measurements at March 31, 2014 
   March 31, 2014   (Level 1)   (Level 2)   (Level 3) 
                     
Embedded Conversion Option Liability  $524,427   $   $   $524,427 

Summary of activity of Level 3 liabilities
Balance December 31, 2013  $281,265 
Additional liability recorded   478,561 
Change in Fair Value   (235,399)
Balance March 31, 2014  $524,427 
Assumptions the Company utilized to estimate the fair value of the embedded conversion option
Assumptions   
Expected term  1.25
Expected Volatility  137.57%
Risk free rate  0.66%
Dividend Yield  0.00%