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10. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Tables)
12 Months Ended
Dec. 31, 2014
Convertible Notes Payable And Fair Value Measurements  
Short Term Convertible Debt

 

As of December 31, 2014, the following summarizes principal amounts owed under convertible notes:

 

             Convertible 
             Notes Payable, 
   Amount   Discount   net of discount 
Pegasus Note  $100,000   $   $100,000 
Gemini Master Fund – Third Amended and Restated secured bridge Note   856,325    252,070    604,255 
   $956,325   $252,070   $704,255 

 

As of December 31, 2013, the following summarizes principal amounts owed under convertible notes:

 

             Convertible 
             Notes Payable, 
   Amount   Discount   net of discount 
Pegasus Note  $100,000   $         –   $100,000 
Gemini Master Fund – Second Amended Not and Note Five   1,313,877        1,313,877 
Gemini Master Fund – Note 2010-3   92,449        92,449 
   $1,506,326   $   $1,506,326 

  

Assets and liabilities measured at fair value on a recurring and non-recurring basis

   Carrying Value at   Fair value Measurements at December 31, 2013 
   December 31, 2013   (Level 1)   (Level 2)   (Level 3) 
Embedded Conversion Option Liability  $281,265   $   $   $281,265 

 

   Carrying Value at   Fair value Measurements at December 31, 2014 
   December 31, 2014   (Level 1)   (Level 2)   (Level 3) 
Embedded Conversion Option Liability  $355,611   $   $   $355,611 

 

Summary of activity of Level 3 liabilities
Balance at December 31, 2012  $456,073 
Increase in liability due to debt modification    
Change in fair value   (174,808)
Balance at December 31, 2013  $281,265 
Increase in liability due to debt modification   478,561 
Change in fair value   (404,215)
Balance December 31, 2014  $355,611 
Assumptions the Company utilized to estimate the fair value of the embedded conversion option
Assumptions December 31, 2014 December 31, 2013
Expected term 0.50 0.0
Expected Volatility 174% 134%
Risk free rate 0.66% 0.02%
Dividend Yield 0.00% 0.00%