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10. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Tables)
12 Months Ended
Dec. 31, 2015
Convertible Note Payable - Related Parties And Fair Value Measurements  
Short Term Convertible Debt
    December 31, 2015    December 31, 2014 
Evey Note  $86,616   $98,616 
Gemini Master Fund - Third Amended and Restated Secured Bridge Note - Noble Portion   600,000     
   $686,616   $98,616 
Assets and liabilities measured at fair value on a recurring and non-recurring basis

Assets and liabilities measured at fair value on a recurring and non-recurring basis consisted of the following at December 31, 2014 and 2015:

 

   Carrying Value at   Fair value Measurements at December 31, 2014 
   December 31, 2014   (Level 1)   (Level 2)   (Level 3) 
Embedded Conversion Option Liability  $355,611   $   $   $355,611 

 

 

   Carrying Value at   Fair value Measurements at December 31, 2015 
   December 31, 2015   (Level 1)   (Level 2)   (Level 3) 
Embedded Conversion Option Liability  $87,992   $   $   $87,992 

 

Summary of activity of Level 3 liabilities
Balance at December 31, 2013  $281,265 
Increase in liability due to debt modification   478,561 
Change in fair value   (404,215)
Balance at December 31, 2014  $355,611 
Increase in liability due to debt modification    
Change in fair value   (267,619)
Balance December 31, 2015  $87,992 
Assumptions the Company utilized to estimate the fair value of the embedded conversion option
Assumptions   December 31, 2014    December 31, 2015 
Expected remaining term   0.50    0.25 
Expected Volatility   174%    113% 
Risk free rate   0.66%    0.16% 
Dividend Yield   0.00%    0.00%