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9. CONVERTIBLE NOTE PAYABLE - RELATED PARTIES AND FAIR VALUE MEASUREMENTS (Tables)
12 Months Ended
Dec. 31, 2016
Convertible Notes Payable - Related Parties And Fair Value Measurements  
Short Term Convertible Debt

   December 31,   December 31, 
   2016    2015 
Evey Note  $74,616   $86,616 
Wheatley Note   50,000     
Gemini Master Fund – Third Amended and Restated Secured Bridge Note – Current Group     600,000       600,000   
   $724,616   $686,616 
Assets and liabilities measured at fair value on a recurring and non-recurring basis

Assets and liabilities measured at fair value on a recurring and non-recurring basis consisted of the following at December 31, 2015 and 2016:

 

    Carrying Value at     Fair Value Measurements at December 31, 2015  
    December 31, 2015     (Level 1)     (Level 2)     (Level 3)  
Embedded Conversion Option Liability   $ 87,992     $     $     $ 87,992  

 

 

 

    Carrying Value at     Fair Value Measurements at December 31, 2016  
    December 31, 2016     (Level 1)     (Level 2)     (Level 3)  
Embedded Conversion Option Liability   $ 107,081     $     $     $ 107,081  

Summary of activity of Level 3 liabilities

Balance at December 31, 2014  $355,611 
Change in fair value   (267,619)
Balance at December 31, 2015  $87,992 
Change in fair value   19,089 
Balance at December 31, 2016  $107,081 

Assumptions the Company utilized to estimate the fair value of the embedded conversion option

Assumptions December 31, 2016 December 31, 2015
Expected remaining term 0.25 0.25
Expected Volatility 103% 113%
Risk free rate 0.50% 0.16%
Dividend Yield 0.00% 0.00%