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ORGANIZATION, OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Jun. 30, 2014
Jun. 30, 2013
Mar. 05, 2014
Dec. 31, 2013
ORGANIZATION, OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]            
Accounts receivable               
Advertising cost                
Potentially dilutive debt or equity instruments                
Number of shares sold by former director         3,500,000  
Percentage of issued and outstanding shares of common stock         69.00%