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Subsequent Event
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6 Months Ended |
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Jun. 30, 2011
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| Subsequent Event [Abstract] | |
| Subsequent Event |
11. Subsequent Event
On August 3, 2011, the Company entered into a definitive Merger Agreement (the
“Merger Agreement”) with AdXpose, Inc. (“AdXpose”). The acquisition of AdXpose has been
approved by both companies’ boards of directors and remains subject to customary
closing conditions. Following closing, AdXpose will become a wholly-owned subsidiary of
the Company. AdXpose provides advertisers and publishers with greater
transparency and confidence in the quality, safety, and performance
of their digital advertising campaigns by allowing them to verify and
optimize billions of campaign data points captured in real-time. The consideration for the acquisition is payable in a combination of cash and the Company’s common stock, subject to certain closing adjustments as set forth in the
Merger Agreement. Approximately $4.0 million of the total merger consideration will be
placed into escrow on the closing date to secure indemnity obligations pursuant to the
Merger Agreement.
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