Goodwill And Intangible Assets

6.	Goodwill and Intangible Assets

The change in the carrying value of goodwill for the year ended December 31, 2011 is as follows (in thousands):


Balance as of December 31, 2010	$	86,217
Acquisition of AdXpose		16,027
Nexius, Inc. net working capital and tax adjustments		689
Nedstat acquired deferred revenue adjustments		103
Translation adjustments		(698	)

Balance as of December 31, 2011	$	102,338

Certain of the Company's intangible assets are recorded in Euros, British Pounds and the local currencies of our South American subsidiaries, and therefore, the gross carrying amount and accumulated amortization are subject to foreign currency translation adjustments. As discussed in Note 9, the Company acquired $11.0 million in patents during 2011. The carrying values of the Company's amortized acquired intangible assets are as follows (in thousands):


	December 31, 2011							December 31, 2010
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount		Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Acquired methodologies/technology	$	11,244	$	(3,307	)	$	7,937	$	10,157	$	(1,633	)	$	8,524
Customer relationships		38,157		(7,698	)		30,459		38,471		(3,140	)		35,331
Panel		1,615		(826	)		789		1,615		(597	)		1,018
Intellectual property		13,561		(918	)		12,643		2,561		(662	)		1,899
Trade names		4,107		(2,821	)		1,286		4,069		(581	)		3,488

	$	68,684	$	(15,570	)	$	53,114	$	56,873	$	(6,613	)	$	50,260

Amortization expense related to intangible assets was approximately $9.3 million, $4.5 million and $1.5 million for the years ended December 31, 2011, 2010 and 2009, respectively.

The weighted average remaining amortization period by major asset class as of December 31, 2011, is as follows:


	(In years)
Acquired methodologies/technology		5.5
Customer relationships		7.5
Panel		3.4
Intellectual property		9.2
Trade names		2.2

The estimated future amortization of acquired intangible assets as of December 31, 2011 is as follows:


	(In thousands)
2012	$	8,960
2013		8,310
2014		8,131
2015		7,134
2016		6,147
Thereafter		14,432

	$	53,114

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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