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Segment Information - Schedule of Financial Information that is Presented to the CODM (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Segment Reporting Information [Line Items]      
Revenues [1] $ 356,047 $ 371,343 $ 376,423
Cost of revenues [1],[2],[3] 208,708 205,580 205,294
Stock-based compensation 3,191 4,535 8,178
Non-recurring expenses (income) (651) (42) (9,785)
Interest expense, net 1,883 1,445 915
Taxes 924 1,533 1,724
Net loss (60,248) (79,361) (66,561)
Content & Ad Measurement      
Segment Reporting Information [Line Items]      
Revenues 301,124 309,904 307,479
Syndicated Audience      
Segment Reporting Information [Line Items]      
Revenues 260,654 276,101 282,238
Cross Platform      
Segment Reporting Information [Line Items]      
Revenues 40,470 33,803 25,241
Research & Insight Solutions      
Segment Reporting Information [Line Items]      
Revenues 54,923 61,439 68,944
Reportable Segment      
Segment Reporting Information [Line Items]      
Revenues 356,047 371,343 376,423
Cost of revenues 136,831 137,722 137,163
Compensation 125,946 133,934 146,313
Professional fees 20,693 22,095 22,042
Facilities & office expense 10,263 11,034 12,915
Software licenses, maintenance and systems 12,498 12,576 12,770
Travel & entertainment 2,075 1,940 1,536
Other operating expenses 5,379 8,011 6,216
Total operating expenses 176,854 189,590 201,792
Depreciation & amortization 28,795 26,920 46,288
Stock-based compensation 3,191 4,535 8,178
Non-recurring expenses (income) 846 1,740 (5,646)
Restructuring & transformation 2,574 7,517 6,270
Impairment 64,397 79,702 46,300
Interest expense, net 1,883 1,445 915
Taxes 924 1,533 1,724
Net loss (60,248) (79,361) (66,561)
Reportable Segment | Content & Ad Measurement      
Segment Reporting Information [Line Items]      
Revenues 301,124 309,904 307,479
Reportable Segment | Syndicated Audience      
Segment Reporting Information [Line Items]      
Revenues 260,654 276,101 282,238
Reportable Segment | Cross Platform      
Segment Reporting Information [Line Items]      
Revenues 40,470 33,803 25,241
Reportable Segment | Research & Insight Solutions      
Segment Reporting Information [Line Items]      
Revenues $ 54,923 $ 61,439 $ 68,944
[1] Transactions with related parties are included in the line items above as follows (refer to Footnote 13, Related Party Transactions, for further information):
Years Ended December 31,
202420232022
Revenues$10,217 $11,420 $14,934 
Cost of revenues30,450 29,265 26,971 
Convertible redeemable preferred stock dividends(17,600)(16,270)(15,513)
[2] Excludes amortization of intangible assets, which is presented separately in the Consolidated Statements of Operations and Comprehensive Loss.
[3] Stock-based compensation expense is included in the line items above as follows:
Years Ended December 31,
202420232022
Cost of revenues$221 $533 $1,144 
Selling and marketing126 380 1,021 
Research and development161 411 827 
General and administrative2,683 3,211 5,186 
Total stock-based compensation expense$3,191 $4,535 $8,178