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Segment Information - Schedule of Financial Information that is Presented to the CODM (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended
Jun. 30, 2025
Mar. 31, 2025
Jun. 30, 2024
Mar. 31, 2024
Jun. 30, 2025
Jun. 30, 2024
Segment Reporting Information [Line Items]            
Revenues [1],[2] $ 89,389   $ 85,837   $ 175,098 $ 172,632
Cost of revenues [1],[2],[3],[4] 53,099   51,953   104,846 102,020
Stock-based compensation 1,748   1,011   2,486 2,389
Non-recurring expenses 0   (376)   0 (651)
Foreign currency transactions (3,803)   (248)   (5,546) 715
Interest expense, net 1,553   444   3,311 1,016
Taxes 2,455   (536)   881 (693)
Net loss (9,492) $ (3,993) (1,708) $ (1,054) (13,485) (2,762)
Reportable Segment            
Segment Reporting Information [Line Items]            
Revenues 89,389   85,837   175,098 172,632
Cost of revenues 33,099   33,936   65,716 66,741
Compensation 34,212   31,866   67,781 64,845
Professional fees 5,197   4,943   10,087 10,786
Facilities & office expense 2,161   2,746   4,470 5,194
Software licenses, maintenance and systems 3,219   3,074   6,473 6,166
Travel & entertainment 656   595   1,121 1,094
Other operating expenses 1,930   1,519   3,165 3,479
Total operating expenses 47,375   44,743   93,097 91,564
Depreciation & amortization 7,449   7,221   14,795 13,914
Stock-based compensation 1,748   1,011   2,486 2,389
Non-recurring expenses 364   (15)   709 150
Restructuring & transformation 1,035   493   2,042 1,028
Foreign currency transactions 3,803   248   5,546 (715)
Interest expense, net 1,553   444   3,311 1,016
Taxes 2,455   (536)   881 (693)
Net loss (9,492)   (1,708)   (13,485) (2,762)
Total Content & Ad Measurement            
Segment Reporting Information [Line Items]            
Revenues 76,753   72,189   149,919 144,809
Total Content & Ad Measurement | Reportable Segment            
Segment Reporting Information [Line Items]            
Revenues 76,753   72,189   149,919 144,809
Syndicated Audience            
Segment Reporting Information [Line Items]            
Revenues 63,953   64,189   127,457 128,789
Syndicated Audience | Reportable Segment            
Segment Reporting Information [Line Items]            
Revenues 63,953   64,189   127,457 128,789
Cross-Platform            
Segment Reporting Information [Line Items]            
Revenues 12,800   8,000   22,462 16,020
Cross-Platform | Reportable Segment            
Segment Reporting Information [Line Items]            
Revenues 12,800   8,000   22,462 16,020
Research & Insight Solutions            
Segment Reporting Information [Line Items]            
Revenues 12,636   13,648   25,179 27,823
Research & Insight Solutions | Reportable Segment            
Segment Reporting Information [Line Items]            
Revenues $ 12,636   $ 13,648   $ 25,179 $ 27,823
[1]
Three Months Ended June 30,Six Months Ended June 30,
2025202420252024
Revenues$2,285 $2,397 $4,889 $4,915 
Cost of revenues5,435 8,012 11,201 15,600 
Convertible redeemable preferred stock dividends(4,494)(4,244)(8,933)(8,484)
[2]
(1) Transactions with related parties are included in the line items above as follows. Refer to Footnote 8, Related Party Transactions.
[3]
(3) Stock-based compensation expense is included in the line items above as follows:
Three Months Ended June 30,Six Months Ended June 30,
2025202420252024
Cost of revenues$399 $156 $561 $399 
Selling and marketing383 139 507 279 
Research and development239 105 336 285 
General and administrative727 611 1,082 1,426 
Total stock-based compensation expense$1,748 $1,011 $2,486 $2,389 
[4]
(2) Excludes amortization of intangible assets, which is presented as a separate line item.