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Segment Information - Schedule of Financial Information that is Presented to the CODM (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2025
Jun. 30, 2025
Mar. 31, 2025
Sep. 30, 2024
Jun. 30, 2024
Mar. 31, 2024
Sep. 30, 2025
Sep. 30, 2024
Segment Reporting Information [Line Items]                
Revenues [1],[2] $ 88,906     $ 88,479     $ 264,004 $ 261,111
Cost of goods sold [1],[2],[3],[4] 52,783     52,005     157,629 154,025
Stock-based compensation 377     (122)     2,863 2,267
Other 0     0     0 (651)
Foreign currency transactions 136     (2,223)     (5,410) (1,508)
Interest expense, net 1,699     424     5,010 1,440
Taxes (311)     (1,622)     570 (2,315)
Net income (loss) 453 $ (9,492) $ (3,993) (60,630) $ (1,708) $ (1,054) (13,032) (63,392)
Reportable Segment                
Segment Reporting Information [Line Items]                
Revenues 88,906     88,479     264,004 261,111
Cost of goods sold 33,649     34,509     99,365 101,250
Compensation 31,406     28,286     99,187 93,131
Professional fees 5,539     5,229     15,626 16,003
Facilities & office expense 2,275     2,668     6,745 7,861
Software licenses, maintenance and systems 3,309     3,094     9,782 9,260
Travel & entertainment 431     425     1,552 1,519
Other operating expenses 1,262     1,860     4,427 5,339
Total operating expenses 44,222     41,562     137,319 133,113
Depreciation & amortization 7,546     7,336     22,341 21,250
Stock-based compensation 377     (122)     2,863 2,267
Other 362     351     1,071 501
Restructuring & transformation 507     15     2,549 1,043
Strategic transaction costs 538     36     538 49
Foreign currency transactions (136)     2,223     5,410 1,508
Impairment 0     64,397     0 64,397
Interest expense, net 1,699     424     5,010 1,440
Taxes (311)     (1,622)     570 (2,315)
Net income (loss) 453     (60,630)     (13,032) (63,392)
Total Content & Ad Measurement                
Segment Reporting Information [Line Items]                
Revenues 75,519     75,274     225,438 220,083
Total Content & Ad Measurement | Reportable Segment                
Segment Reporting Information [Line Items]                
Revenues 75,519     75,274     225,438 220,083
Syndicated Audience                
Segment Reporting Information [Line Items]                
Revenues 63,220     65,042     190,677 193,831
Syndicated Audience | Reportable Segment                
Segment Reporting Information [Line Items]                
Revenues 63,220     65,042     190,677 193,831
Cross-Platform                
Segment Reporting Information [Line Items]                
Revenues 12,299     10,232     34,761 26,252
Cross-Platform | Reportable Segment                
Segment Reporting Information [Line Items]                
Revenues 12,299     10,232     34,761 26,252
Research & Insight Solutions                
Segment Reporting Information [Line Items]                
Revenues 13,387     13,205     38,566 41,028
Research & Insight Solutions | Reportable Segment                
Segment Reporting Information [Line Items]                
Revenues $ 13,387     $ 13,205     $ 38,566 $ 41,028
[1]
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Revenues$2,523 $2,597 $7,412 $7,512 
Cost of revenues5,679 7,364 16,880 22,964 
Convertible redeemable preferred stock dividends(4,971)(4,578)(13,904)(13,062)
[2]
(1) Transactions with related parties are included in the line items above as follows. Refer to Footnote 9, Related Party Transactions.
[3]
(3) Stock-based compensation expense (benefit) is included in the line items above as follows:
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Cost of revenues$54 $(281)$615 $118 
Selling and marketing17 (208)524 71 
Research and development31 (193)367 92 
General and administrative275 560 1,357 1,986 
Total stock-based compensation expense (benefit)$377 $(122)$2,863 $2,267 
[4]
(2) Excludes amortization of intangible assets, which is presented as a separate line item.