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ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Details 4) | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2013 | Sep. 30, 2012 | Dec. 31, 2012
Incentive Award Plan [Member] |  |  |
Fair Value Inputs, Discount Rate | 10.80% | 11.50% | 10.80%
Fair Value Inputs, Long-term Revenue Growth Rate | 3.00% | 3.00% | 3.00%
Fair Value Measurements, Valuation Techniques | Discounted Cash Flow |  |
Employment Agreement Award [Member] |  |  |
Fair Value Inputs, Discount Rate | 10.80% | 11.50% | 10.80%
Fair Value Inputs, Long-term Revenue Growth Rate | 3.00% | 3.00% | 3.00%
Fair Value Measurements, Valuation Techniques | Discounted Cash Flow |  |
Redeemable Noncontrolling Interests [Member] |  |  |
Fair Value Inputs, Discount Rate | 13.00% | 12.00% | 11.50%
Fair Value Inputs, Long-term Revenue Growth Rate | 1.50% | 2.00% | 2.00%
Fair Value Measurements, Valuation Techniques | Discounted Cash Flow |  |
Redeemable Noncontrolling Interests [Member] | Reach Media, Inc. [Member] |  |  |
Fair Value Inputs, Discount Rate | 13.00% | 12.00% | 11.50%
Fair Value Inputs, Long-term Revenue Growth Rate | 1.50% | 2.00% | 2.00%
Fair Value Measurements, Valuation Techniques | Discounted Cash Flow |  |

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- Definition Interest rate used to find the present value of an amount to be paid or received in the future as an input to measure fair value. For example, but not limited to, weighted average cost of capital (WACC), cost of capital, cost of equity and cost of debt. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 820 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (bbb) -URI http://asc.fasb.org/extlink&oid=25499696&loc=d3e19207-110258 + Details
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- Definition Percentage of assumed long-term growth in revenues, used as an input to measure fair value. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 820 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (bbb) -URI http://asc.fasb.org/extlink&oid=25499696&loc=d3e19207-110258 + Details
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- Definition Description of the inputs and valuation technique(s) used to measure fair value. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 820 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (bbb) -URI http://asc.fasb.org/extlink&oid=25499696&loc=d3e19207-110258 + Details
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