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ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Details 2) (USD $) In Thousands, unless otherwise specified | Sep. 30, 2013 | Dec. 31, 2012
--- | --- | ---
Assets subject to fair value measurement: |  |  |  |
Fair Value | $ 3,265 |  | $ 1,694 |
Liabilities subject to fair value measurement: |  |  |  |
Employment agreement award | 13,163 |  | 11,374 |
Total | 15,298 |  | 16,719 |
Mezzanine equity subject to fair value measurement: |  |  |  |
Redeemable noncontrolling interests | 12,646 | [1] | 12,853 | [1]
Reach Media, Inc. [Member] |  |  |  |
Mezzanine equity subject to fair value measurement: |  |  |  |
Redeemable noncontrolling interests | 12,646 | [2] | 12,853 | [2]
Fair Value, Inputs, Level 1 [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 3,265 |  | 1,694 |
Liabilities subject to fair value measurement: |  |  |  |
Total | 0 |  | 0 |
Mezzanine equity subject to fair value measurement: |  |  |  |
Redeemable noncontrolling interests | 0 | [1] | 0 | [1]
Fair Value, Inputs, Level 1 [Member] | Reach Media, Inc. [Member] |  |  |  |
Mezzanine equity subject to fair value measurement: |  |  |  |
Redeemable noncontrolling interests | 0 | [2] | 0 | [2]
Fair Value, Inputs, Level 2 [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 0 |  | 0 |
Liabilities subject to fair value measurement: |  |  |  |
Total | 0 |  | 0 |
Mezzanine equity subject to fair value measurement: |  |  |  |
Redeemable noncontrolling interests | 0 | [1] | 0 | [1]
Fair Value, Inputs, Level 2 [Member] | Reach Media, Inc. [Member] |  |  |  |
Mezzanine equity subject to fair value measurement: |  |  |  |
Redeemable noncontrolling interests | 0 | [2] | 0 | [2]
Fair Value, Inputs, Level 3 [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 0 |  | 0 |
Liabilities subject to fair value measurement: |  |  |  |
Total | 15,298 |  | 16,719 |
Mezzanine equity subject to fair value measurement: |  |  |  |
Redeemable noncontrolling interests | 12,646 | [1] | 12,853 | [1]
Fair Value, Inputs, Level 3 [Member] | Reach Media, Inc. [Member] |  |  |  |
Mezzanine equity subject to fair value measurement: |  |  |  |
Redeemable noncontrolling interests | 12,646 | [2] | 12,853 | [2]
Incentive Award Plan [Member] |  |  |  |
Liabilities subject to fair value measurement: |  |  |  |
Incentive award plan | 2,135 | [3] | 5,345 | [3]
Incentive Award Plan [Member] | Fair Value, Inputs, Level 1 [Member] |  |  |  |
Liabilities subject to fair value measurement: |  |  |  |
Incentive award plan | 0 | [3] | 0 | [3]
Incentive Award Plan [Member] | Fair Value, Inputs, Level 2 [Member] |  |  |  |
Liabilities subject to fair value measurement: |  |  |  |
Incentive award plan | 0 | [3] | 0 | [3]
Incentive Award Plan [Member] | Fair Value, Inputs, Level 3 [Member] |  |  |  |
Liabilities subject to fair value measurement: |  |  |  |
Incentive award plan | 2,135 | [3] | 5,345 | [3]
Employment Agreement Award [Member] |  |  |  |
Liabilities subject to fair value measurement: |  |  |  |
Employment agreement award | 13,163 | [4] | 11,374 | [4]
Employment Agreement Award [Member] | Fair Value, Inputs, Level 1 [Member] |  |  |  |
Liabilities subject to fair value measurement: |  |  |  |
Employment agreement award | 0 | [4] | 0 | [4]
Employment Agreement Award [Member] | Fair Value, Inputs, Level 2 [Member] |  |  |  |
Liabilities subject to fair value measurement: |  |  |  |
Employment agreement award | 0 | [4] | 0 | [4]
Employment Agreement Award [Member] | Fair Value, Inputs, Level 3 [Member] |  |  |  |
Liabilities subject to fair value measurement: |  |  |  |
Employment agreement award | 13,163 | [4] | 11,374 | [4]
Corporate Debt Securities [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 1,036 | [5] | 192 | [5]
Corporate Debt Securities [Member] | Fair Value, Inputs, Level 1 [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 1,036 | [5] | 192 | [5]
Corporate Debt Securities [Member] | Fair Value, Inputs, Level 2 [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 0 | [5] | 0 | [5]
Corporate Debt Securities [Member] | Fair Value, Inputs, Level 3 [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 0 | [5] | 0 | [5]
Mutual Funds [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 2,229 | [5] | 1,502 | [5]
Mutual Funds [Member] | Fair Value, Inputs, Level 1 [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 2,229 | [5] | 1,502 | [5]
Mutual Funds [Member] | Fair Value, Inputs, Level 2 [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | 0 | [5] | 0 | [5]
Mutual Funds [Member] | Fair Value, Inputs, Level 3 [Member] |  |  |  |
Assets subject to fair value measurement: |  |  |  |
Fair Value | $ 0 | [5] | $ 0 | [5]
[1] | The redeemable noncontrolling interest in Reach Media is measured at fair value using a discounted cash flow methodology. A third-party valuation firm assisted the Company in estimating the fair value. Significant inputs to the discounted cash flow analysis include forecasted operating results, discount rate and a terminal value.
[2] | The redeemable noncontrolling interest is measured at fair value using a discounted cash flow methodology. A third-party valuation firm assisted Reach Media in estimating the fair value. Significant inputs to the discounted cash flow analysis include forecasted operating results, discount rate and a terminal value.
[3] | These balances are measured based on the estimated enterprise fair value of TV One. Significant inputs to the discounted cash flow analysis include forecasted operating results, discount rate and a terminal value. A third-party valuation firm assisted the Company in estimating TV One’s fair value. Significant inputs to the discounted cash flow analysis include forecasted operating results, discount rate and a terminal value. There are specific unit holders for which the enterprise fair value is fixed.
[4] | Pursuant to an employment agreement (the “Employment Agreement”) executed in April 2008, the Chief Executive Officer (“CEO”) is eligible to receive an award amount equal to 8% of any proceeds from distributions or other liquidity events in excess of the return of the Company’s aggregate investment in TV One. The Company reviews the factors underlying this award at the end of each quarter including the valuation of TV One and an assessment of the probability that the employment agreement will be renewed and contain this provision. There are probability factors included in the calculation of the award related to the likelihood that the award will be realized. The Company’s obligation to pay the award will be triggered only after the Company’s recovery of the aggregate amount of its capital contribution in TV One and only upon actual receipt of distributions of cash or marketable securities or proceeds from a liquidity event with respect to the Company’s membership interest in TV One. The CEO was fully vested in the award upon execution of the Employment Agreement, and the award lapses if the CEO voluntarily leaves the Company or is terminated for cause. A third-party valuation firm assisted the Company in estimating TV One’s fair value. Significant inputs to the discounted cash flow analysis include forecasted operating results, discount rate and a terminal value. The terms of the Employment Agreement remain in effect including eligibility for the TV One award.
[5] | Where quoted market prices are available in an active market, securities are classified within Level 1 of the valuation hierarchy. If quoted market prices are not available, fair values are estimated using pricing models, quoted prices of securities with similar characteristics or discounted cash flows.

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