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Condensed Statements of Cash Flows (USD $)
 6 Months Ended 53 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Cash flows from operating activities:      
Net loss $ (1,884,430) $ (1,598,422) $ (6,374,668)
Adjustments to reconcile net loss to net cash used in operating activities:      
Common stock issued or issuable for services 63,758 1,007,526 1,417,639
Share based payments 95,295 0 282,391
Depreciation 30,106 11,318 88,355
Deferred rent 17,587 0 35,062
Change in operating assets and liabilities:      
Prepaid expenses 285,127 (30,438) (151,835)
Other assets 10,000 0 (10,512)
Accounts payable 127,726 181,867 578,402
Accrued compensation 129,989 16,104 499,113
Net cash used in operating activities (1,124,842) (412,045) (3,636,053)
Cash flows from investing activities:      
Acquisition of fixed assets (130,717) (28,405) (284,129)
Disbursements for patents and trademarks (68,571) 0 (155,117)
Net cash used in investing activities (199,288) (28,405) (439,246)
Cash flows from financing activities:      
Proceeds from issuance of common stock for cash, net of offering costs 11,200,082 2,836,338 14,881,213
Proceeds from issuance of short term promissory note 98,250 0 98,250
Principal payments on promissory notes (145,917) 0 (145,917)
Net cash provided by financing activities 11,152,415 2,836,338 14,833,546
Net increase in cash and cash equivalents 9,828,285 2,395,888 10,758,247
Cash and cash equivalents, beginning of period 929,962 25 0
Cash and cash equivalents, end of period 10,758,247 2,395,913 10,758,247
Supplemental disclosure of cash flow information:      
Cash paid during the period for interest $ 1,498 $ 0 $ 1,498